New York Ad Startups – Location, Location, Location

photo credit: Sideshow Bruce

Last week, AM New York published a list of the hottest startups in NYC. The amNY article started us thinking about all the advertising-focused startups located in New York City. In today’s Internet-based world, location is less important than it was in the past; however, proximity to the epicenter of advertising, Madison Avenue, is still important. For this post, we researched advertising startups located in NYC that have been in business for five years or less.

Startups

• AdMeld – An ad-optimization platform focusing on large, premium web publishers
• AdSafe Media – Brand protection data provider
• AppNexus – Real-time bidding platform and cloud hosting provider
• Better Advertising – Provides more transparency to the advertising process
• Clickable – An online solution for search advertising automation
• Collective – A premium, audience-focused advertising technology solution
• Demdex – Behavioral data management solutions
• Double Verify – Brand protection and campaign validation (NYC HQ, eng. in Israel)
• Exelate Media – A marketplace for behavioral targeting data (NYC HQ, eng. in Israel)
• Medialets – Mobile advertising platform
• MediaMath – A demand side platform
• Peer39 – Semantic advertising solutions (NYC HQ, eng. in Israel)
• Pontiflex – Focused on cost per lead
• Yieldex – Publisher inventory management

Nearby

There are several notable advertising startups making waves in Boston and Philadelphia, but for the purpose of this article, close does not count.

Note

If we missed any notable advertising startups located in NYC, please contact us and we will edit the list.