2008 Social Industry Predictions

Tuesday, December 11th, 2007

It's a little early, but we wanted to get a jump on the competition. Here are the Deft Labs social tech predictions for 2008: Social Networks We don't believe there will be the massive rush to develop applications for LinkedIn. We think recruiting, consulting and contact management applications will have a lot ...

Facebook and OpenSocial - The Numbers

Monday, December 10th, 2007

So far it appears that Google's OpenSocial still hasn't impacted the Facebook application market. Facebook opened their platform to developers in May and there are already over 10,000 applications available. The rate of new applications continues to grow at an astounding pace. In the last month there were roughly ...

News Corp and LinkedIn - What’s the deal?

Wednesday, November 28th, 2007

There is a hot rumor going around that News Corp is working on a deal to acquire LinkedIn. We're going to dig into this match :-) Rumors and Theories VentureBeat believes that News Corp is interested in LinkedIn to bolster the declining Wall Street Journal classifieds business. We think this might be ...

Facebook’s Platform Costs

Friday, November 23rd, 2007

In a previous post we analyzed the market value of the 3rd party applications on Facebook. Now, we're looking at Facebook's platform costs for 3rd party applications. We could go into a lot more detail when doing an estimate of this type but we're looking for a rough estimate. We ...

WTF? Bumped for ‘IS’?

Wednesday, November 21st, 2007

The other day we released AppHound for Facebook but we didn't get much attention from the Facebook blogs. We're a bit disappointed that we were bumped for a story that is equivalent to the death of Clippy, but we will persevere :-) We'd like to give special thanks to MarketingVOX, GigaOM ...

Waking Up To Traffic Spikes

Tuesday, November 20th, 2007

AppHound is on fire this morning! The application has already passed the 1,200 user mark and it was only released twelve hours ago. Now it's time to see how effective we are at marketing AppHound to new users. If you look at the potential market for AppHound you'll see it's not ...

AppHound Beta Released

Monday, November 19th, 2007

We are pleased to announce the general availability of AppHound! AppHound is an analytics application for Facebook that allows users to organize Facebook applications using labels, create trackers that log events when traffic patterns change and search for applications based on keywords or usage. Additionally, users are able to review Facebook ...

NYC Facebook Developers Meeting

Thursday, November 8th, 2007

Last night Daylife hosted the NYC Facebook Developer Garage event. Congratulations to all the people/companies that presented! The NYC Social Application industry is definitely starting to mature. Overall, the event was great but we could've done without the random real estate agent who took the opportunity to pitch their business plan. Feedback ...

Facebook Application Growth

Wednesday, November 7th, 2007

Despite the release of OpenSocial, Facebook applications continue to be released. The chart below shows the growth of Facebook applications over the last week. It will be interesting to see what the trend looks like next week. Despite the tone of previous posts we still think OpenSocial is good for the ...

Social Platform Proximity: Follow-up

Thursday, October 18th, 2007

Don't move your servers to California just yet. It looks like Facebook is expanding to the East Coast. GigaOM posted an entry about Facebook securing 10,000 square feet of data center space in Virginia. If your performance requirements are critical you may still want to consider the move because I ...